Operating capital required
€360,940Gross funding need; no outside funding is assumedInvestor scenario tool · 24 months after launch
See what it takes for subscriptions to carry the business.
Change subscribers and pricing. The model recalculates income, expenses, operating losses, break-even, and required capital across the first 3, 6, 12, and 24 months after launch.
Monthly operating break-even
Launch +9First profitable operating monthCumulative break-even
Launch +17All post-launch losses recoveredNew subscribers required
75,744Includes replacements for churnRecurring operating run rate
Monthly cost at Launch +3€63,805/monthBased on 2,250 active subscribers.
Excludes the €70,000 studio build and the Estonia/EU company-formation and founders-agreement fee. Recurring studio rent is included.
Core personnel€18,990
Platform development & technology€14,800
Other operations & production€25,700
Payments & usage€1,571
Contingency€2,743
Studio rent200 m² × €15/m²/month€3,000/month
Recurring cost per month
Monthly operating cost€63,805
Launch +3, based on 2,250active subscribers. Open a category to see every active monthly line. One-time and periodic costs remain in Total expenses and capital required, but are excluded from this recurring run-rate view.
Every additional 1,000 active subscribers adds approximately €768/month in payment processing, usage infrastructure, and contingency at the current assumptions.
PersonnelLeadership, operations, customer support and editorial roles.€18,990
Founder / Leadership 1€4,500
Founder / Leadership 2€4,500
Chief Operating Officer (COO)€2,000
Chief Technical Officer (CTO)€4,000
Studio Administrator . Tech Lead€990
Customer Support€1,200
Video Editor / Production Sup.€1,800
Platform Development & Product ImprovementFurther development of the mobile apps and platform, product improvement, engineering, QA, UX/design, infrastructure and technical tools.€14,800
Lead Developer€3,800
Developer 2€3,000
Lead Developer WP4€1,140
Developer 2 Wp4€2,400
QA / Tester€1,500
Lead Designer€1,500
Support Designer€1,000
Support Designer€300
Hosting / Cloud Infrastructure€42
CDN / Video Streaming Infrastructure€35
CRM / Email-Marketing Tool€25
Product / UX Design Tools€15
Dev Tools / GitHub / CI-CD€10
Security / Monitoring Tools€33
Content ProductionProgramming, licences, translation, studio build and studio rent.€19,500
Content Production Budget€15,000
Music / Graphics / Archive Licences€1,000
Subtitling / Translation costs€500
Studio rent — 200 m² × €15/m²/month€3,000
Marketing & LaunchOrganic and paid acquisition, launch activity, PR, travel and partner setup.€5,300
Paid Advertising Budget€2,000
Post-Launch Paid Acquisition€2,000
Partnership / Affiliate Setup€1,000
PR / Media Relations€300
Legal, Accounting & AdminBookkeeping, legal, audit, insurance, banking, office and administration.€900
Accounting / Bookkeeping€500
Insurance€100
Bank Charges / Payment Infra€300
Subscriber-Driven Costs2,250 active subscribers × usage cost, plus payment fees.€1,571
Payment processing€896
Usage-based cloud, database, storage, CDN/video, email & monitoring€675
Contingency
What the 10% reserve covers
A planning reserve on non-personnel operating costs, payment processing and subscriber-driven infrastructure. It does not apply to salaries or personnel costs.
Non-personnel operations & tools €25,860Payment processing €896Usage infrastructure €675× 10% = €2,743
Monthly line-item total€63,805Reconciles to monthly operating cost
Monthly trajectory
Subscription income vs expenses
Income Expenses
Hover, tap, or focus any month to see its income, expenses, result, and subscriber count.
Cumulative through checkpoint
Launch +3 months
Active subscribers2,250
Subscription revenue€34,217
Total expenses€283,247
Operating result-€249,030
Revenue coverage12%
Revenue in month 3€14,941
Expenses in month 3€63,805
Monthly result-€48,863
Break-even subscribers10,571
Cumulative through Launch +3
Complete expense ledger
Total expenses€283,247
Open any category to see every workbook-backed expense line and its cumulative value for the selected checkpoint. Zero-value lines remain visible so missing assumptions are not hidden.
PersonnelLeadership, operations, customer support and editorial roles.€56,970
Founder / Leadership 1Recurring · Launch M1–M24€13,500
Founder / Leadership 2Recurring · Launch M1–M24€13,500
Chief Operating Officer (COO)Recurring · Launch M1–M24€6,000
Chief Technical Officer (CTO)Recurring · Launch M1–M24€12,000
Studio Administrator . Tech LeadRecurring · Launch M1–M24€2,970
Marketing LeadCurrently budgeted at €0€0
Customer SupportRecurring · Launch M1–M24€3,600
Video Editor / Production Sup.Recurring · Launch M1–M24€5,400
Platform Development & Product ImprovementFurther development of the mobile apps and platform, product improvement, engineering, QA, UX/design, infrastructure and technical tools.€44,400
Lead DeveloperScheduled · Launch M1–M4€11,400
Developer 2Scheduled · Launch M1–M4€9,000
Lead Developer WP4Scheduled · Launch M1–M12€3,420
Developer 2 Wp4Scheduled · Launch M1–M12€7,200
QA / TesterScheduled · Launch M1–M4€4,500
Lead DesignerScheduled · Launch M1–M3€4,500
Support DesignerScheduled · Launch M1–M4€3,000
Support DesignerScheduled · Launch M1–M6€900
Hosting / Cloud InfrastructureRecurring · Launch M1–M24€126
CDN / Video Streaming InfrastructureRecurring · Launch M1–M24€105
Video Player / Transcoding LicenceCurrently budgeted at €0€0
CMS Licence / SubscriptionCurrently budgeted at €0€0
Subscription Management ToolCurrently budgeted at €0€0
Analytics / Data ToolsCurrently budgeted at €0€0
CRM / Email-Marketing ToolRecurring · Launch M1–M24€75
Product / UX Design ToolsRecurring · Launch M1–M24€45
Dev Tools / GitHub / CI-CDRecurring · Launch M1–M24€30
Security / Monitoring ToolsRecurring · Launch M1–M24€99
Content ProductionProgramming, licences, translation, studio build and studio rent.€123,500
Content Production BudgetRecurring · Launch M1–M24€40,000
Music / Graphics / Archive LicencesRecurring · Launch M1–M24€3,000
Subtitling / Translation costsRecurring · Launch M1–M24€1,500
Studio building costs — Launch M1 (model M13)One-time · Launch M1€70,000
Studio rent — 200 m² × €15/m²/monthRecurring · Launch M1–M24€9,000
Marketing & LaunchOrganic and paid acquisition, launch activity, PR, travel and partner setup.€17,900
Organic Marketing (social, email)Scheduled · Launch M1–M2€500
Paid Advertising BudgetRecurring · Launch M1–M24€6,000
Launch Campaign BudgetOne-time · Launch M1€1,500
Post-Launch Paid AcquisitionRecurring · Launch M1–M24€6,000
Partnership / Affiliate SetupRecurring · Launch M1–M24€3,000
PR / Media RelationsRecurring · Launch M1–M24€900
Event Filming / TravelScheduled · Launch M4–M21€0
Legal, Accounting & AdminBookkeeping, legal, audit, insurance, banking, office and administration.€20,300
EU formation, founders/shareholders agreement, governance, IP & tax structuringOne-time · Launch M1€18,000
Accounting / BookkeepingRecurring · Launch M1–M24€1,300
Legal ServicesScheduled · Launch M4–M17€0
Annual Audit / Tax FilingScheduled · Launch M12–M24€0
InsuranceRecurring · Launch M1–M24€300
Office / Co-Working SpaceCurrently budgeted at €0€0
Bank Charges / Payment InfraRecurring · Launch M1–M24€700
Miscellaneous AdminScheduled · Launch M4–M21€0
Transaction & Variable CostsCosts recalculated from the active subscriber and pricing scenario.€3,599
Payment processingRecurring · Launch M1–M24€2,053
Usage-based cloud, video & service infrastructureRecurring · Launch M1–M24€1,546
ContingencyThe selected contingency percentage applied to non-personnel and variable costs.€16,578
Contingency on non-personnel costsRecurring · Launch M1–M24€16,578
Expanded ledger total€283,247Reconciles to total expenses
Studio setup:the €70,000 one-time build is included in Launch Month 1 and therefore appears in every cumulative checkpoint. Recurring studio rent is €3,000/month, calculated as 200 m² × €15/m²/month, and is included in operations & production. Estonia/EU incorporation and filings, a tailored four-founder shareholders agreement, ownership and governance rights, IP transfer, and initial legal and tax structuring are estimated at €18,000 in Launch Month 1. This is an editable planning estimate, not a confirmed legal quote; recurring address, contact-person, accounting and annual compliance costs remain separate.
01
Revenue discipline
Only active subscribers × blended monthly subscription price; no funding or other external cash inflows.
02
Workbook expense base
Monthly personnel, operating costs, and the subscriber growth curve reconcile to Financial Model v8. Studio setup is updated from the workbook's €60k to the approved €70k.
03
Transparent limitations
Revenue is recalculated using the selected subscription prices and annual mix. Creator payouts, secondary revenue, tax, financing terms, and funding inflows are not modeled.